About Us

SipUp is an initiative of Appleberry Foods Ltd, is a United Kingdom based company specialising in retail & whole sale of premium quality spirits including whisky, vodka, gin, rum, brandy, cognac, wines, tobacco products and ENDS (Electronic Nicotine Delivery Systems), like Vapes, vaporizers, vape pens, hookah pens, electronic cigarettes (e-cigarettes or e-cigs), e-cigars, and e-pipes etc, including some products packaged in private labels, delivered into the off-trade, on-trade, wholesale trade in the UK and delivered directly to consumers in the UK through their highly successful online initiative - www.bottlebasket.co.uk and now their latest app based platform SipUp

The SipUp mobile app allows you to choose your favourite spirits from our vast catalogue of items and conveniently order their delivery at your doorstep 24X7. We are conscious of our customer's trust in us, and the brand remains committed to providing superior and personal service whenever you order with us. 

SipUp is the brainchild of its chairman - Bhavin M. Inamdar, an affluent businessman with an impeccable taste and a meticulous eye for detail. It is his vision to develop and launch premium quality alcoholic beverages, tobacco products, ENDS (Electronic Nicotine Delivery Systems), like Vapes, vaporizers, vape pens, hookah pens, electronic cigarettes (e-cigarettes or e-cigs), e-cigars, and e-pipes etc, at affordable prices, directly to consumers in UK, through their world-class app.

SipUp started delivery from the Central London area; however, we intend to grow and cover all major locations across the United Kingdom and Europe. This initiative entails the acquisition of ideal locations for setting up dark stores central to our logistics operations from where our expert riders embark on their missions to deliver your order. SipUp is aware of its responsibility towards society and is working relentlessly towards full and part-time employment generation. Further to this mission, we care for our planet and remain mindful of our green mission; we operate as a green brand towards this goal. We have ordered electric bikes and small and medium-sized vans to deliver to the city centre.

Our customers are at the centre of our universe, and we commit to leaving no stone unturned in ensuring that your interactions with us are always pleasantly memorable. We believe that word of mouth is the best form of marketing and take pride in maintaining the highest standards of customer care. This philosophy is our secret formula to become your number one brand of choice for alcohol delivery 24X7.