Privacy Policy

SipUp (Wine Direct Ltd) respects your privacy to an optimum extent. We have especially devised our Privacy Policy to safeguard the personal interest of all our customers buying from us.

This privacy policy assures the fact that your personal identifiable information is kept safe under the strict supervision of our brand. As a customer/visitor of our online or mobile platform, you are advised to read our Privacy Policy carefully before availing of our products or services. Moreover, by accessing our website or mobile apps, you further agree to our policies and provide us with the freedom that we might collect some personal information of your side to offer better services.

As an online platform for the sale of grocery and alcohol products, we permit all customers to access our website and mobile applications and to place orders through the platform. In order to make a purchase, users are required to register by creating an account.

During the registration process, users must provide certain personally identifiable information, including but not limited to their full name, email address, contact details, postal code, and demographic information such as date of birth and residential address. Upon submission of this information, users may purchase SipUp products through the platform. In addition, users may access and browse the website, view pages, click on links, and review other information made available on the platform.

SipUp (Wine Direct Ltd) collects personal information directly from users when they voluntarily provide it to us, including during account registration, order placement, and subscription to communications such as newsletters. The information collected is limited to what is necessary for the operation of our services, compliance with legal obligations, and the fulfilment of customer orders.

We treat the protection of personally identifiable information (PII) as a critical responsibility. All personal data is securely stored and processed using multi-layered security controls within our cloud infrastructure hosted on Amazon Web Services (AWS). AWS provides industry-standard security measures, including encryption, access controls, network firewalls, and continuous monitoring, to safeguard data against unauthorised access, loss, or misuse.

SipUp is fully compliant with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR). We process personal data lawfully, fairly, and transparently, and only for specified, explicit, and legitimate purposes. Appropriate technical and organisational measures are implemented to ensure data accuracy, integrity, confidentiality, and availability.

SipUp (Wine Direct Ltd) collects and uses customers’ personal information only where necessary to operate our services, fulfil orders, and ensure a secure and efficient shopping experience. We may use personal information for the following purposes:

• To create and manage user accounts, including verifying customer identity and enabling access to platform features.
• To process and fulfil orders, including delivery coordination, payment processing, and customer support relating to purchases.
• To provide personalised user experience, such as displaying relevant products, saving preferences, and improving navigation.
• To communicate with customers, including sending order confirmations, delivery updates, and service notifications.
• To maintain transaction records, including purchase history and invoices, as required for legal and regulatory purposes.
• To improve our platform and services, including analysing usage trends and performance.
• To comply with legal obligations, including age verification, fraud prevention, and regulatory compliance for alcohol sales.

Note: SipUp does not sell, rent, or share customers’ personally identifiable information with third parties for advertising or marketing purposes.

All digital data is stored within secure cloud infrastructure provided by Amazon Web Services (AWS), a GDPR-compliant cloud service provider. Personal data is stored in isolated and access-controlled environments and is protected using industry-standard security measures.

Any physical records containing personal information are stored securely at our premises and are accessible only to authorised personnel. We regularly review and update our security practices to ensure ongoing confidentiality and integrity.

You reserve the right to opt-out of receiving non-essential (marketing, promotional-related) communications. If you do not wish to receive promotional messages, you need to login to our website, go to the Notification Preference page, and then unsubscribe or opt-out.

SipUp (Wine Direct Ltd) is committed to ensuring that you are fully informed of your data protection rights under the UK GDPR. You have the following rights:

We do not use your personal information other than for the purpose of completing a transaction with you. We do not sell, rent or share your personal details with any outsider or third party. We might use details to investigate or prevent unlawful practices or illegal activities.

Personalized Choice: We endeavour to safeguard the confidentiality of your information and will not disclose it to any other outside our authorized zone. Professionals working with us only get access to your details for meeting financial transactions.

Our platform may contain links to third-party websites. We do not have control over these external links. You are advised to access such links at your own risk and read their respective privacy policies.